Case Study: GDC ‘25 Oculus Ignition Sizzle Reel

A few days before the Game Developers Conference 2025, marketing approached our founders with a simple and totally reasonable request: “Hey can we get a sizzle reel for the Oculus Ignition program?”

Over the next few days, our team divided and conquered, Donal (the Ignition program producer) securing footage and approvals, Coray editing the video, and Melissa running interference so nobody bothered us. The result landed just in time, helping to highlight a fantastic program with the industry watching:

(Reel starts at 44:00. You can click here if it doesn’t autoplay for you: https://youtu.be/XPFWXEPOTd0?t=2646)

Our own Donal Gordon was the producer on the Oculus Ignition program, delivering 20 titles over the course of the program.

“Running the Ignition program was one of the highlights of my career. Helping aspiring teams come together, ship great prototypes and securing funds for full release was inspiring and made me realize that this is the type of work I want to be doing. With Dark Arts, we’re trying to replicate this energy: scrappy, independent and completely focusd on the game.”